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Profisport
Professional sports
30
Sport event
30
Sportveranstaltung
30
Sports
27
Consumer behaviour
26
Corporate social responsibility
26
Konsumentenverhalten
26
Sport
26
Corporate Social Responsibility
24
Sportmarketing
23
Sports marketing
23
Sport organization
21
Sportorganisation
21
USA
21
United States
21
Management
10
Satisfaction
10
Zufriedenheit
10
Fundraising
9
Personality psychology
9
Persönlichkeitspsychologie
9
Sport policy
9
Sportpolitik
9
Arbeitszufriedenheit
7
Job satisfaction
7
Organisation
7
Organization
7
Beziehungsmarketing
6
Big event
6
Brand management
6
Charity
6
Corporate culture
6
Event marketing
6
Event-Marketing
6
Football
6
Freizeitverhalten
6
Fußball
6
Gesundheit
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Großveranstaltung
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English
30
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Inoue, Yuhei
12
Walker, Matthew
11
Kent, Aubrey
10
Swanson, Steve
4
Du, James
3
Hayduk, Ted, III
3
Aizawa, Kurumi
2
Filo, Kevin
2
Funk, Daniel C.
2
Jordan, Jeremy S.
2
Sato, Mikihiro
2
Aiken, K. Damon
1
Berg, Brennan K.
1
Billsberry, Jon
1
Biscaia, Rui
1
Bowers, Matthew T.
1
Campbell, Richard M. <Jr.>
1
Chambliss, Heather O.
1
Chang, Yonghwan
1
Chelladurai, Packianathan
1
Ghaderi, Zahed
1
Groza, Mark D.
1
Havard, Cody T.
1
Heffernan, Caroline
1
Heo, Jun
1
Hodge, Courtney
1
Irwin, Carol C.
1
Kim, Doyeop
1
Kim, Minghong
1
Koo, Gi-Yong
1
Layne, Todd
1
Lee, Seoki
1
Mahan, Joseph E.
1
Mueller, Jacqueline
1
Nagazumi, Jin
1
Orr, Madeleine
1
Parent, Milena M.
1
Pronschinske, Mya
1
Rajabi, Mojtaba
1
Skinner, James
1
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Journal of sport management : the official journal of the North American Society of Sport Management
9
Sport management review
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
European Sport management quarterly : ESMQ
4
International journal of sport management and marketing : IJSMM
2
International entrepreneurship and management journal
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
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ECONIS (ZBW)
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1
Do fans care? : assessing the influence of corporate social responsibility on consumer attitudes in the sport industry
Walker, Matthew
;
Kent, Aubrey
- In:
Journal of sport management : the official journal of …
23
(
2009
)
6
,
pp. 743-769
Persistent link: https://www.econbiz.de/10003929243
Saved in:
2
Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew
;
Kent, Aubrey
;
Vincent, John
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
Saved in:
3
CSR and the bottom line : analyzing the link between CSR and financial performance for professional teams
Inoue, Yuhei
;
Kent, Aubrey
;
Lee, Seoki
- In:
Journal of sport management : the official journal of …
25
(
2011
)
6
,
pp. 531-549
Persistent link: https://www.econbiz.de/10009425059
Saved in:
4
Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei
;
Mahan, Joseph E.
;
Kent, Aubrey
- In:
Sport management review
16
(
2013
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
Saved in:
5
Investigating the role of corporate credibility in corporate social marketing : a case study of environmental initiatives by professional sport organizations
Inoue, Yuhei
;
Kent, Aubrey
- In:
Sport management review
15
(
2012
)
3
,
pp. 330-344
Persistent link: https://www.econbiz.de/10009564436
Saved in:
6
Mapping the strategic factor market for sport entrepreneurship
Hayduk, Ted, III
;
Walker, Matthew
- In:
International entrepreneurship and management journal
14
(
2018
)
3
,
pp. 705-724
Persistent link: https://www.econbiz.de/10012106423
Saved in:
7
Personal branding : a perspective from the professional athlete-level-of-analysis
Hodge, Courtney
;
Walker, Matthew
- In:
International journal of sport management and marketing …
16
(
2015
)
1/2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011550880
Saved in:
8
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
9
The influence of professional athlete philanthropy on donation intentions
Kim, Minghong
;
Walker, Matthew
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
5
,
pp. 579-601
Persistent link: https://www.econbiz.de/10010234866
Saved in:
10
Attracting Facebook "fans" : the importance of authenticity and engagement as a social networking strategy for professional sport teams
Pronschinske, Mya
;
Groza, Mark D.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 221-231
Persistent link: https://www.econbiz.de/10009710128
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