Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66
little research has been done on the direct and indirect impact of CEO's image and sports team reputation on spectator … loyalty. This study aims to investigate the role of sports team reputation in increasing the effect of CEO's image on … spectator loyalty. This research conducted a sample of 900 spectators who attended home games in the professional Thai football …