This study estimates an attendance demand model in a reduced form, with uncertainty as one of the determinants of demand, to test the Uncertainty of Outcome Hypothesis (UOH), using data from the Russian Football Premier League (RFPL). These data fit our requirements for two reasons. First, there...

In this study, we estimate an attendance demand model in a reduced form, with an uncertainty as one of the determinants of demand, to test the Uncertainty of Outcome Hypothesis (UOH). Data from the Russian Football Premier League (RFPL) are used here. These data fit our requirements for two...

This paper investigates how soccer sponsorship influences the financial performance of sponsors. We use an instrumental variable regression framework combined with a fixed effects model to avoid the possible endogeneity raised by omitted variables and reverse causality. The number of tweets...