Does football sponsorship improve company performance?
Iuliia Naidenova, Petr Parshakov and Alexey Chmykhov
| Year of publication: |
April 2016
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|---|---|
| Authors: | Naidenova, Iuliia ; Parshakov, Petr ; Chmykhov, Alexey |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 16.2016, 2, p. 129-147
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| Subject: | Football | sponsorship | instrumental variable | Twitter | Fußball | Sponsoring | Sponsorship | Profisport | Professional sports | Großbritannien | United Kingdom | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2015.1124900 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570921