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Many advertisers hire agencies to run their search engine marketing campaigns; increasingly, they are using innovative performance-based compensation plans, in which they pay the agency a fee for each conversion (i.e., acquired customer) but require the agency to pay all search engine marketing...
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and foreign banks led to intense competition and deregulation of interest. As a consequence, the profitability of banking … analysis and paired t-test, the impact of fee income on the overall profitability is tested. It is observed that fee income has … a positive impact on the profitability and financial performance of the banks. Using the trend forecasting, it is …
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