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~subject:"Prognoseverfahren"
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Prognoseverfahren
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European journal of marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Using AI predicted personality to enhance advertising effectiveness
Shumanov, Michael
;
Cooper, Holly
;
Ewing, Mike
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1590-1609
Persistent link: https://www.econbiz.de/10013350981
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2
Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
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3
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
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