Positionierungs- und Repositionierungsentscheidungen im Rahmen der Markenführung -- Theoretische Grundlagen und aktueller Stand der Forschung -- Konzeption und Anwendung des agentenbasierten Modells im Festnetztelefonmarkt -- Schlussbetrachtung.

We study how researchers can apply machine learning (ML) methods in finance. We first establish that the two major categories of ML (supervised and unsupervised learning) address fundamentally different problems than traditional econometric approaches. Then, we review the current state of...

We show how an autonomous agent can use observable market conditions to characterize the microeconomic situation of the market and predict future market trends. The agent can use this information to make both tactical decisions, such as pricing, and strategic decisions, such as product mix and...