advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs, recent … years have witnessed more and more novel learning models employed to improve advertising CTR prediction. Although extant … research provides necessary details on algorithmic design for addressing a variety of specific problems in advertising CTR …

Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price … competition. Currently unknown are the boundary conditions for long-term advertising benefits, the route through which advertising … effects materialize, and the role of competitive advertising in the category. The authors develop a Hierarchical Dynamic …