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Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.; Armstrong, Jon Scott; Du, Rui; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
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Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
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Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?
Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, … - In: International journal of forecasting 33 (2017) 1, pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.; Ramakrishnan, Shravanan; Perri, Matthew - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
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Advertising's long-term impact on brand price elasticity across brands and categories
Ataman, M. Berk; Pauwels, Koen; Srinivasan, Shuba; … - 2016
Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price … competition. Currently unknown are the boundary conditions for long-term advertising benefits, the route through which advertising … effects materialize, and the role of competitive advertising in the category. The authors develop a Hierarchical Dynamic …
Persistent link: https://www.econbiz.de/10011614521
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Forecasting of advertising effectiveness for renewable energy technologies : a neural network analysis
Sharifi, Mehdi; Pool, Javad Khazaei; Reza Jalilvand, … - In: Technological forecasting & social change : an … 143 (2019), pp. 154-161
Persistent link: https://www.econbiz.de/10012133751
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Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł; Figura, Ćezary; Wojciechowski, Łukasz - In: European research studies 27 (2024), pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
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Ancillary Services in Targeted Advertising : from Prediction to Prescription
Perakis, Georgia; Singhvi, Divya; Skali Lami, Omar; … - 2022
Problem definition: Online retailers provide recommendations of ancillary services when a customer is making a purchase. Our goal is to predict the Net Present Value (NPV) of these services, estimate the probability of a customer subscribing to each of them depending on what services are offered...
Persistent link: https://www.econbiz.de/10013406222
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Demand estimation with machine learning and model combination
Bajari, Patrick L.; Nekipelov, Denis N.; Ryan, Stephen; … - 2015
Persistent link: https://www.econbiz.de/10010496176