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Blattberg, Robert C.
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Pekelman, Dov
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Sen, Subrata K.
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Stivers, Samuel R.
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Mathematical programming models for the determination of attribute weights
Pekelman, Dov
;
Sen, Subrata K.
- In:
Management science : journal of the Institute for …
20
(
1974
)
8
,
pp. 1217-1229
Persistent link: https://www.econbiz.de/10002629069
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A statistical evaluation of transit promotion
Blattberg, Robert C.
;
Stivers, Samuel R.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 293-299
Persistent link: https://www.econbiz.de/10001920596
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