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The international marketing of professional service projects: to what extent does territoriality matter?

Anne Skaates, Maria; Tikkanen, Henrikki; … - In: Journal of Services Marketing 17 (2003) 1, pp. 83-97

Many types of commercial professional services are commonly sold as projects. Therefore this article draws on the project marketing literature to elucidate the international marketing of professional service projects. After an initial literature review, the project marketing milieu concept’s a...

Persistent link: https://www.econbiz.de/10014904966

Perceived customer involvement and organizational design in project business

Alajoutsijärvi, Kimmo; Mainela, Tuija; Salminen, Risto; … - In: Scandinavian journal of management 28 (2012) 1, pp. 77-89

Persistent link: https://www.econbiz.de/10009532766

Inside service-intensive projects : analyzing inbuilt tensions

Ojansivu, Ilkka; Alajoutsijärvi, Kimmo - In: International journal of project management : the … 33 (2015) 4, pp. 901-916

Persistent link: https://www.econbiz.de/10011280065

Business relationships during project afterlife : antecedents, processes, and outcomes

Ojansivu, Ilkka Tapani; Alajoutsijärvi, Kimmo; Salo, Jari - In: The journal of business & industrial marketing 30 (2015) 5, pp. 572-583

Persistent link: https://www.econbiz.de/10011339864

The development of post-project buyer-seller interaction in service-intensive projects

Ojansivu, Ilkka; Alajoutsijärvi, Kimmo; Salo, Jari - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1318-1327

Persistent link: https://www.econbiz.de/10010227749

At the temporary-permanent interface : overcoming knowledge boundaries with boundary objects

Ojansivu, Ilkka; Kettunen, Kerttu; Alajoutsijärvi, Kimmo - In: Scandinavian journal of management 37 (2021) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10012585806

The marketing strategy of a project-based firm: the four portfolios framework

Tikkanen, Henrikki; Kujala, Jaakko; Artto, Karlos - In: Industrial marketing management : the international … 36 (2007) 2, pp. 194-205

Persistent link: https://www.econbiz.de/10003432058

Positioning of the stakeholders in the interaction project management-project marketing : a case of a coconstructed industrial project

Lecoeuvre Soudain, Laurence; Deshayes, Philippe; … - In: Project management journal : PMJ 40 (2009) 3, pp. 34-46

Persistent link: https://www.econbiz.de/10009517130