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Promotional framing affects repurchase intention : roles of consumer gender and product nature
Wang, Bo - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1014-1030
Persistent link: https://www.econbiz.de/10012623362
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Absolute number heuristic in discount frames
Wang, Bo - In: Marketing intelligence & planning 40 (2022) 7, pp. 871-883
Persistent link: https://www.econbiz.de/10013393580
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Does repurchase timing matter in promotional framing effect?
Wang, Bo - In: Marketing intelligence & planning 40 (2022) 8, pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
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Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo; Xie, Tingting - In: Marketing intelligence & planning 41 (2023) 6, pp. 810-833
Persistent link: https://www.econbiz.de/10014332149