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Prozessmanagement
Internationales Marketing
4
Preispolitik
4
Multinationales Unternehmen
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Business-to-Business-Marketing
2
International marketing
2
Lieferantenmanagement
2
Marktentwicklung
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Preisbildung
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Preismanagement
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Pricing strategy
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Strategisches Management
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Supplier relationship management
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Theorie
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Theory
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BASF-Aktiengesellschaft
1
BASF-Aktiengesellschaft / Geschäftseinheit Feinchemikalien
1
Beschaffung
1
Beziehungsmanagement
1
Business network
1
Chemical industry
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Chemieindustrie
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Core competency
1
Harmonisierung
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Innovation
1
Innovation management
1
Innovationsmanagement
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Kernkompetenz
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Key account management
1
Key-Account-Management
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Kooperation
1
Kundengruppenmanagement
1
Lieferant
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Management
1
Marketingstrategie
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New product development
1
Organisatorischer Wandel
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Organizational change
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Preisdifferenzierung
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Price discrimination
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Borgas, Stefan
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Mühlmeyer, Joachim
2
Zupancic, Dirk
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Thexis / Fachbericht für Marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Business process management in an international sales and marketing organization : case study BASF Fine Chemicals Europe
Borgas, Stefan
;
Mühlmeyer, Joachim
;
Zupancic, Dirk
-
2004
Persistent link: https://www.econbiz.de/10004797098
Saved in:
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Business Process Management in an international sales and marketing organization : case study BASF Fine Chemicals Europe
Borgas, Stefan
;
Mühlmeyer, Joachim
;
Zupancic, Dirk
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013428701
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