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~subject:"Psychology of advertising"
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Psychology of advertising
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
19
Markenführung
19
Brand image
15
Markenimage
15
Brand
8
Internationales Marketing
8
Markenartikel
8
Werbung
8
International marketing
7
Advertising
5
Emotion
5
Cultural identity
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Kulturelle Identität
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Marktforschung
4
Welt
4
Wirtschaftsgeographie
4
World
4
Advertising effects
3
Brand love
3
Direktmarketing
3
Economic geography
3
Kanada
3
Kommunikation
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social values
3
Soziale Werte
3
Vereinigte Staaten
3
Werbepsychologie
3
Werbewirkung
3
Werbungsforschung
3
Asia
2
Asien
2
Aufsatzsammlung
2
Beziehungsmarketing
2
Brand loyalty
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C-OAR-SE method
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English
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Batra, Rajeev
3
Holbrook, Morris B.
1
Ray, Michael L.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
The role of affect in consumer behavior : emerging theories and applications
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ECONIS (ZBW)
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Affective responses mediating acceptance of advertising
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
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Affective advertising : role, processes, and measurement
Batra, Rajeev
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 53-85)
.
1986
Persistent link: https://www.econbiz.de/10001262647
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3
Assessing the role of emotions as mediators of consumer responses to advertising
Holbrook, Morris B.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 404-420
Persistent link: https://www.econbiz.de/10001068354
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