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~subject:"Psychology of advertising"
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Stimmung und Werbewirkung
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Subject
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Psychology of advertising
Emotion
10,814
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
6,952
Consumer behaviour
6,934
Werbung
3,993
Advertising
3,926
Online-Marketing
2,313
Internet marketing
2,301
Wirtschaftspsychologie
1,927
Markenführung
1,753
Brand management
1,752
Economic psychology
1,677
Theorie
1,666
Theory
1,643
Markenimage
1,414
Brand image
1,388
Cognition
1,218
Kognition
1,217
Werbepsychologie
1,176
Experiment
1,175
USA
1,101
United States
1,083
Persönlichkeitspsychologie
1,073
Personality psychology
1,066
Social Web
1,047
Social web
1,046
Beziehungsmarketing
1,045
Relationship marketing
1,042
Intelligenz
870
Deutschland
867
Brand
853
Markenartikel
852
Intelligence
848
Kundenzufriedenheit
844
Customer satisfaction
843
Germany
831
Arbeitszufriedenheit
753
Job satisfaction
751
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Online availability
All
Undetermined
158
Free
73
Type of publication
All
Article
638
Book / Working Paper
412
Journal
4
Type of publication (narrower categories)
All
Article in journal
487
Aufsatz in Zeitschrift
487
Aufsatz im Buch
153
Book section
153
Hochschulschrift
112
Graue Literatur
101
Non-commercial literature
101
Thesis
93
Bibliografie enthalten
60
Bibliography included
60
Arbeitspapier
59
Working Paper
59
Collection of articles of several authors
35
Sammelwerk
35
Lehrbuch
24
Textbook
21
Aufsatzsammlung
18
Konferenzschrift
10
Conference proceedings
8
Guidebook
7
Ratgeber
7
Collection of articles written by one author
6
Reprint
6
Sammlung
6
Case study
5
Fallstudie
5
Handbook
4
Handbuch
4
Mehrbändiges Werk
3
Multi-volume publication
3
Systematic review
3
Übersichtsarbeit
3
Conference paper
2
Fallstudiensammlung
2
Forschungsbericht
2
Konferenzbeitrag
2
Bibliografie
1
Einführung
1
Glossar enthalten
1
Glossary included
1
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Language
All
English
720
German
318
French
8
Polish
3
Danish
1
Hungarian
1
Italian
1
Dutch
1
Russian
1
Undetermined
1
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Author
All
Esch, Franz-Rudolf
13
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Neumann, Peter
9
Gierl, Heribert
8
Mullainathan, Sendhil
8
Alan, Sule
6
Felser, Georg
6
Fennis, Bob Michaël
6
Krishna, Aradhna
6
Kroeber-Riel, Werner
6
Langner, Tobias
6
Stroebe, Wolfgang
6
Eisend, Martin
5
Grossman, Michael
5
Karmasin, Helene
5
Praxmarer-Carus, Sandra
5
Rosenstiel, Lutz von
5
Smith, N. Craig
5
Bak, Peter Michael
4
Batra, Rajeev
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Cornwell, T. Bettina
4
Dahl, Darren W.
4
Fischer, Alexander
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Heath, Robert
4
Häusel, Hans-Georg
4
Kardes, Frank R.
4
Mayer, Hans
4
McQuarrie, Edward F.
4
Nannicini, Tommaso
4
Nelson, Michelle R.
4
Pätzmann, Jens
4
Rashad, Inas
4
Rossiter, John R.
4
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Institution
All
National Bureau of Economic Research
6
Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Deutsche Gesellschaft für Psychologie
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
GfK-Testmarktforschung GmbH <Nürnberg>
1
Groupe EIDOS
1
Hochschule Fresenius
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
All
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Journal of marketing research : JMR
11
Marketing : ZFP ; journal of research and management
11
Journal of marketing theory and practice
9
Journal of marketing communications
8
Konsum und Verhalten
8
SpringerLink / Bücher
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
NBER Working Paper
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
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Source
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ECONIS (ZBW)
1,054
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1
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1,054
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1
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
2
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
3
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
4
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
5
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
6
The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram
;
Mahmoodi, Somaye
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
Saved in:
7
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
8
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
Saved in:
9
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
10
Der Einfluss von Mixed Emotions auf die
Werbewirkung
: eine experimentelle Studie
Bauer, Hans H.
;
Donnevert, Tobias
;
Exler, Stephanie
; …
-
2007
Persistent link: https://www.econbiz.de/10003601667
Saved in:
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