Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Psychology of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Editorial: The Fragile Nature...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Psychology of advertising
Marktforschung
3
Advertising effects
2
Vereinigte Staaten
2
Werbewirkung
2
Advertising
1
Communication
1
Consumer behaviour
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Fernsehwerbung
1
Internet marketing
1
Kommunikation
1
Konsumentenverhalten
1
Lebenshaltung
1
Market research
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Online-Marketing
1
Rundfunkwerbung
1
Schwarze Menschen
1
Social relations
1
Soziale Beziehungen
1
Television advertising
1
Verbrauchsfinanzierung
1
Welt
1
Werbepsychologie
1
Werbung
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
1
Author
All
Plummer, Joseph T.
1
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
