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~subject:"Psychology of advertising"
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Psychology of advertising
Advertising
19
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Product Placement
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Haley, Eric
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Avery, Elizabeth Johnson
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Chung, Wonjun
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Lee, Taejun
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Lee, Yoon-joo
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Yun, Tai Woong
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues
Lee, Taejun
;
Haley, Eric
;
Yun, Tai Woong
;
Chung, Wonjun
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
3
,
pp. 391-418
Persistent link: https://www.econbiz.de/10009531742
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2
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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