Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Psychology of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Male and female attitudes towa...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Psychology of advertising
Greece
12
Consumer behaviour
7
Advertising
6
Griechenland
5
Konsumentenverhalten
5
Advertising effects
4
Werbewirkung
4
Werbung
4
Beziehungsmarketing
3
Brands
3
Customer satisfaction
3
Emotion
3
Marketing management
3
Marketingmanagement
3
Product management
3
Relationship marketing
3
Werbepsychologie
3
Attention
2
Attitudes
2
China
2
Color
2
Culture
2
Cyprus
2
Einzelhandel
2
Female stereotypes
2
Firm performance
2
Frauen
2
Gender
2
Geschlecht
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Marketing
2
Memory
2
Print advertising
2
Printwerbung
2
Retail trade
2
Retailing
2
Stereotyping
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Kyrousi, Antigone G.
3
Panigyrakis, George G.
3
Panopoulos, Anastasios P.
1
Published in...
All
Corporate communications : an international journal
1
Enhancing knowledge development in marketing ; Vol. 21
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
2
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
3
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
