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~subject:"Psychology of advertising"
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Psychology of advertising
Advertising effects
17
Werbewirkung
17
Consumer behaviour
16
Konsumentenverhalten
16
Product Placement
10
Product placement
10
Advertising
8
Werbung
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Children
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Kinder
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Brand image
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Brand management
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Markenführung
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Markenimage
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persuasion knowledge
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Environmental consciousness
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Umweltbewusstsein
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Corporate disclosure
3
Green marketing
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Target group
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Unternehmenspublizität
3
Zielgruppe
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children
3
Öko-Marketing
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Celebrity endorsement
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Celebrity-Werbung
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Cognition
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Corporations
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Eating habit
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Emotion
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Ernährungsverhalten
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External communication
2
Fernsehprogramm
2
Food
2
Green advertising
2
Internet marketing
2
Kognition
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Lebensmittel
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Media positioning
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Media relations
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Matthes, Jörg
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Naderer, Brigitte
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Schmuck, Desirée
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Schäfer, Stephanie
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Wonneberger, Anke
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
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ECONIS (ZBW)
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Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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2
Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte
;
Matthes, Jörg
;
Schäfer, Stephanie
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
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