Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Year of publication: |
2021
|
---|---|
Authors: | Naderer, Brigitte ; Matthes, Jörg ; Schäfer, Stephanie |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 5, p. 686-707
|
Subject: | Disclosures | influencer marketing | persuasion knowledge | similarity | Online-Marketing | Internet marketing | Werbepsychologie | Psychology of advertising | Unternehmenspublizität | Corporate disclosure |
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