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~subject:"Psychology of advertising"
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Psychology of advertising
Consumer behaviour
28
Konsumentenverhalten
28
Experiment
7
Food consumption
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Lebensmittelkonsum
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Perception
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Theorie
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Theory
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Advertising effects
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Materialism
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Werbewirkung
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Brand management
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Economic psychology
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Gesundheit
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Product information
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Produktinformation
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Social marketing
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Werbepsychologie
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Wirtschaftspsychologie
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Pandelaere, Mario
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Briers, Barbara
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Defever, Christine
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Millet, Kobe
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Roe, Keith
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Van den Bergh, Bram
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario
;
Millet, Kobe
;
Van den Bergh, Bram
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
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2
How to make a 29% increase look bigger : numerosity effects in option comparisons
Pandelaere, Mario
;
Briers, Barbara
-
2011
Persistent link: https://www.econbiz.de/10009008499
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3
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
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