Showing 1 - 10 of 1,512
Persistent link: https://www.econbiz.de/10000580364
Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the … both their communication strategies and the structure of their communications to reflect these changes. In this book … challenges - from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the …
Persistent link: https://www.econbiz.de/10012398154
Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei Pokémon Go zu finden ist. Dabei...
Persistent link: https://www.econbiz.de/10014020214
Chapter 1. Ongoing Digital Transformation of Organizational Communication: An Introduction -- Section 1: Emerging … Technologies And Organizational Communication -- Chapter 2. The Diffusion of Chatbot Research Across Disciplines: A Systematic … Literature Review -- Chapter 3. Artificial intelligence in organizational communication: challenges, opportunities, and …
Persistent link: https://www.econbiz.de/10014634543
Persistent link: https://www.econbiz.de/10011640102
Persistent link: https://www.econbiz.de/10013466073
Persistent link: https://www.econbiz.de/10011284726
This research identifies determiners of internet Corporate Social Responsibility (CSR) communication of the 53 French … sample according to the intensity of their responsible communication on the Internet. Then, we test a set of hypotheses to … highlight the explanatory variables of the communication level on the Internet of the responsible enterprise. The results …
Persistent link: https://www.econbiz.de/10013003770
Persistent link: https://www.econbiz.de/10011536770
Persistent link: https://www.econbiz.de/10011536831