With public relations in the new millennium, it is a good time to explore ways to look forward and to speculate on what might lie ahead for the field. In emphasising that this is an art rather than a science, we move away from dominant approaches in two key literatures. Firstly, in drawing from...

1. Explaining the nation : Israel, Hasbara, and public relations -- 2. Public relations, history, and nation building -- 3. Shaping communication : diaspora life and the Jewish public sphere -- 4. Determining identity : Zionist leaders as forerunners -- 5. Shaping factors : the political and...