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The role of public relations leadership in effective social media and crisis communication management
Meng, Juan; Berger, Bruce K. - In: Social media and crisis communication, (pp. 85-98). 2018
Persistent link: https://www.econbiz.de/10011732304
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Public relations and individuality : fate, influence and autonomy
Moore, Simon - 2018
Acknowledgements -- PR and individuality -- PR and individuality : "roots and beginnings" -- PR, and the inner and exterior lives of individuals -- PR, power and neuroscience -- PR's future : science and the mind -- Choice's infinite variety -- Expanding individuality : from human to machine --...
Persistent link: https://www.econbiz.de/10013179990
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Public relations and individuality : fate, influence and autonomy
Moore, Simon - 2018
Acknowledgements -- PR and individuality -- PR and individuality : "roots and beginnings" -- PR, and the inner and exterior lives of individuals -- PR, power and neuroscience -- PR's future : science and the mind -- Choice's infinite variety -- Expanding individuality : from human to machine --...
Persistent link: https://www.econbiz.de/10011846429
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
Siems, Florian (ed.); Brandstätter, Manfred (ed.);  … - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10003716496
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Public relations theory : the reconstructive approach
Bentele, Günter - In: Public relations research : European and international …, (pp. 19-31). 2008
Persistent link: https://www.econbiz.de/10003728351
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The intereffication model : theoretical discussions and empirical research
Bentele, Günter; Nothhaft, Howard - In: Public relations research : European and international …, (pp. 33-47). 2008
Persistent link: https://www.econbiz.de/10003728356
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Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
Meckel, Miriam (ed.) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003731499
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Public relations metrics : measurment and evaluation ; an overview
Ruler, Betteke van; Tkalac Verčič, Ana; Verčič, Dejan - In: Public relations metrics : research and evaluation, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003753824
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Empirical research in contemporary social sciences relevant to public relations : toward a network approach
Kleinnijenhuis, Jan - In: Public relations metrics : research and evaluation, (pp. 60-87). 2008
Persistent link: https://www.econbiz.de/10003753828