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Effective spokespersons in a public service announcement

Toncar, Mark; Reid, Jane S.; Anderson, Cynthia E. - In: Journal of Communication Management 11 (2007) 3, pp. 258-275

Purpose – The purpose of the paper is to investigate the consequences of using national celebrities, local celebrities and disaster victims as spokespersons in a public service radio announcement (PSA) soliciting contributions for victims of Hurricane Katrina. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014850848

The CEO branding mix

Fetscherin, Marc - In: Journal of business strategy 36 (2015) 6, pp. 22-28

Persistent link: https://www.econbiz.de/10011594972

CSR communication intensity in Chinese and Indian multinational companies

Lattemann, Christoph; Fetscherin, Marc; Alon, Ilan; Li, … - In: Corporate governance : an international review 17 (2009) 4, pp. 426-442

Persistent link: https://www.econbiz.de/10003883413

Corporate social responsibility in emerging markets : the importance of the governance environment

Li, Shaomin; Fetscherin, Marc; Alon, Ilan; Lattemann, … - In: Management international review : mir ; journal of … 50 (2010) 5, pp. 635-654

Persistent link: https://www.econbiz.de/10008664287

Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)

Alon, Ilan; Lattemann, Christoph; Fetscherin, Marc; Li, … - In: International journal of emerging markets 5 (2010) 1, pp. 6-22

Persistent link: https://www.econbiz.de/10003980120