The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Year of publication: |
2010
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Authors: | Fetscherin, Marc ; Toncar, Mark |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 2, p. 164-178
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Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kfz-Industrie | Automotive industry | USA | United States | China |
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