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Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners

Anani-Bossman, Albert; Akusua Agyapomaa Obeng, Samuela - In: Journal of marketing communications 30 (2024) 3, pp. 283-300

Persistent link: https://www.econbiz.de/10014529294

Best value, partnerships and relationship marketing in local government

Rees, Patricia L.; Gardner, Hanne - 2003

peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley …This paper contends that relationship marketing can enhance the nature of partnerships in local government. It … development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two …

Persistent link: https://www.econbiz.de/10009455012

On the effects of marketing, media relations, and public relations : images, agendas, and relationships

Grunig, James E. - 1991

Persistent link: https://www.econbiz.de/10000894763

Wissenschaftsmarketing : Hochschule und Region im Umbruch; Dokumentation eines Workshops Ruhr-Uni- versität Bochum, 12. Juni 1992

Engelhardt, Werner Hans (ed.) - 1993

(BMBW) REFERATE: Meissner, Hans Günther: Marketing für Non-Business-Organisationen. - Engelhardt, Werner Hans …: Wissenschaftstransfer "Hochschule - regionale Wirtschaft" am Beispiel der Universität Ukm. - Tavernier, Karel: Marketing-Management in …