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Public relations
Social Web
20,794
Social web
20,763
Online-Marketing
5,991
Internet marketing
5,905
Konsumentenverhalten
4,804
Consumer behaviour
4,802
Soziales Netzwerk
2,444
Social network
2,291
Viral marketing
2,228
Virales Marketing
2,228
Beziehungsmarketing
2,074
Relationship marketing
2,072
Electronic Commerce
1,887
E-commerce
1,815
Markenführung
1,804
Brand management
1,801
Social media
1,777
social media
1,699
Online-Handel
1,505
Online retailing
1,503
Digitalisierung
1,432
Digitization
1,399
Internet
1,342
Markenimage
1,007
Brand image
1,002
Web 2.0 technologies
971
Web 2.0-Technologien
970
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906
Digitale Plattform
904
Customer integration
878
Kundenintegration
878
Öffentlichkeitsarbeit
818
Wissensmanagement
784
Knowledge management
756
Deutschland
745
Germany
717
Marketingmanagement
711
Social Media
708
Marketing management
705
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633
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164
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2
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Scott, David Meerman
11
Saxton, Gregory D.
10
Pleil, Thomas
8
Etter, Michael
7
Guo, Chao
7
Waters, Richard D.
6
Bortree, Denise Sevick
5
Camilleri, Mark Anthony
5
Tindall, Natalie T. J.
5
Zerfaß, Ansgar
5
Lee, Jung Wan
4
Mohamed, Ehab K. A.
4
Pakura, Stefanie
4
Romenti, Stefania
4
Rudeloff, Christian
4
Becker, Kip
3
Beham, Frank
3
Coombs, W. Timothy
3
Crowther, David
3
DiStaso, Marcia W.
3
Engel, Reinhard
3
Gomez, Lina M.
3
Grigore, Georgiana
3
Hutchins, Amber L.
3
Kharas, Hushidar
3
Ki, Eyun-Jung
3
Komodromos, Marcos
3
Lahme, Georg
3
Loureiro, Sandra Maria Correia
3
Ly-Le, Tuong-Minh
3
Martin, Sebastian
3
Martin, Sieglinde
3
Meckel, Miriam
3
Melewar, T. C.
3
Nicoli, Nicholas
3
Pang, Augustine
3
Sharma, Venke
3
Siano, Alfonso
3
Suchy, Günther
3
Vollero, Agostino
3
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Springer Fachmedien Wiesbaden
11
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
Chartered Institute of Public Relations
1
Edward Elgar Publishing
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Hochschulrektorenkonferenz
1
IGI Global
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
PR Career Center <Düsseldorf>
1
Pedion Verlag
1
Peter Lang GmbH
1
ScienceFactory
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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Corporate communications : an international journal
36
Journal of communication management : an international journal
25
Journal of business research : JBR
17
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
SpringerLink / Bücher
10
Corporate reputation review : an international journal
8
Business horizons
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
Journal of business ethics : JOBE
7
Journal of promotion management : JPM
7
Springer eBook Collection
7
Strategic corporate communication in the digital age
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Ethical practice of social media in public relations
5
Journal of communication management
5
Journal of nonprofit & public sector marketing
5
Journal of promotion management : innovations in planning and applied research
5
Management decision
5
Research
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Administrative Sciences : open access journal
4
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
4
Essentials
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : MM
4
New media and public relations
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Routledge new directions in public relations and communication research
4
Routledge research in public relations
4
essentials
4
Central European business review : CEBR
3
Communicating corporate social responsibility : perspectives and practice
3
Corporate social responsibility in the digital age
3
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ECONIS (ZBW)
794
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1
Blogs
Noce, Kathleen J.
;
Stanford, James A.
-
2007
Persistent link: https://www.econbiz.de/10003728868
Saved in:
2
Public Relations und Wissensmanagement : Herausforderungen zwischen Fachkräftemangel und Web 2.0
Friske, Hans-Jürgen
;
Bauerdick, Sabrina
- In:
Wissensmanagement heute : strategische Konzepte und …
,
(pp. 171-197)
.
2008
Persistent link: https://www.econbiz.de/10003754231
Saved in:
3
SocialCorp : social media goes corporate
Postman, Joel
-
2009
Persistent link: https://www.econbiz.de/10003757683
Saved in:
4
Corporate TV - Excellence in Emotion
Beißwenger, Achim
;
Frank, Gernold P.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 26-30
Persistent link: https://www.econbiz.de/10003647051
Saved in:
5
Where is your blog?
Esteves, José
- In:
Business strategy review
19
(
2008
)
4
,
pp. 62-67
Persistent link: https://www.econbiz.de/10003788108
Saved in:
6
Online public relations : a practical guide to developing an online strategy in the world of social media
Phillips, David
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788696
Saved in:
7
Medienarbeit 2.0 : Cross-Media-Lösungen ; das Praxisbuch für PR und Journalismus von morgen
Schulz-Bruhdoel, Norbert
;
Bechtel, Michael
-
2009
Persistent link: https://www.econbiz.de/10003779859
Saved in:
8
"Blogify or die?"- weblogs : the new business language of Web 2.0, or yet another communication channel?
Ebner, Winfried
;
Baumann, Michael
;
Krcmar, Helmut
- In:
Communication and leadership in the 21st century : the …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003780575
Saved in:
9
Public relations and the social web : how to use social media and Web 2.0 in communications
Brown, Rob
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003782006
Saved in:
10
Blogs and the corporation : managing the risk, reaping the benefits
Cox, Joshua L.
;
Martinez, Eric R.
;
Quinlan, Kevin B.
- In:
Journal of business strategy
29
(
2008
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003772784
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