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Tweeting social change : how social media are changing nonprofit advocacy

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The role and status of communication practice in the USA and Europe

Swerling, Jerry; Thorson, Kjerstin; Zerfaß, Ansgar - In: Journal of communication management : an international … 18 (2014) 1, pp. 2-15

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Corporate social responsibility reporting in the online news letters of ExxonMobil and SPDC in Nigeria

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The impact of media convergence on the development of integrated corporate communication in tourism

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Communicating briefly : technically

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"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance

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Integrating social media within an integrated marketing communication decision-making framework

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Social media as a tool of political communication

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The role and status of communication practice in the USA and Europe

Swerling, Jerry; Thorson, Kjerstin; Zerfass, Ansgar - In: Journal of Communication Management 18 (2014) 1, pp. 2-15

Purpose – The purpose of this paper is to explore trends in practitioners’ perceptions of their role within organizations as well as their influence among senior management both in the USA and Europe. It analyses practitioners’ beliefs about the status of their work as well as their...

Persistent link: https://www.econbiz.de/10014851216