"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Year of publication: |
2019
|
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Authors: | Casais, Beatriz ; Sousa, Bruno |
Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 15.2019, 1/2, p. 29-41
|
Subject: | corporate social responsibility | CSR | integrated marketing communications | new media | societal marketing | destination marketing | Corporate Social Responsibility | Corporate social responsibility | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Portugal | Destinationsmanagement | Destination management | Öffentlichkeitsarbeit | Public relations |
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