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How to save your brand in the face of a crisis
Johar, Gita V.; Birk, Matthias M.; Einwiller, Sabine A. - In: MIT sloan management review 51 (2009/10) 4, pp. 57-64
Persistent link: https://www.econbiz.de/10008657452
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Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
Einwiller, Sabine A.; Boenigk, Michael - In: Journal of marketing communications 18 (2012) 5, pp. 335-361
Persistent link: https://www.econbiz.de/10009673793