The paper is devoted to the analysis formation of prolegomena of scientific knowledge in the context Public Relations development. In our opinion, public relations as a set of professional practices and applied scientific knowledge do not have developed scientific and theoretical the basics. It...

The paper deals with the analysis the process of development of electronic public relations in Russia. We concentrated on the features of Web-PR, that is tools which are interactive sites that provide the user with the services of the FAQ (“quick questions and answers”). In our opinion...

The paper deal with the problem of analysis of pedagogical support of the development of humanitarian competence of students - future specialists in public relations. Pedagogical science and practice were faced with the task of scientific substantiation, development and implementation of...

The paper is devoted the problem of analysis of the influence of the public relations on social institutions in Russia. We applied the method of content analysis for study of influence of the public relations on social institutions in Russia. Our investigation consists of two stages. At the...

The paper is devoted to the analysis of features of forming corporate image.We consider the image of a firm as primarily idea of the profile, type of activity of the firm, what and how the company does, about the quality of its goods and services, their features.The authors identifies eight...

The paper shows how Fictional storytelling can be used as the main method of a PR campaign. This paper considers the case of dairy company, which held a competition of tales about the benefits of calcium. Target audience: women 25-40 years old, mother of children of preschool and early school...

The paper deals with analysis of features of news management in media communications. We focused on the prerequisites of the emergence of media communications. News management provides certain tools for the formation and implementation of the actual news information in the media space. We...

The paper is devoted to the analysis of the role of public relations in the development of customs authorities in Russia. We argue that creating a developed system of social communications is vital for the functioning of any government structure. We concentrated on the method of the formation of...

The paper deals with the public relations as one of the directions of modern management, focused on the implementation of effective communication between the organization and its external environment. In our opinion Public Relations Toolkit integrates a wide range of diverse technologies,...