Influence of the Public Relations on Social Institutions in Russia

The paper is devoted the problem of analysis of the influence of the public relations on social institutions in Russia. We applied the method of content analysis for study of influence of the public relations on social institutions in Russia. Our investigation consists of two stages. At the first stage of the study, the units of analysis were identified terms that make up the semantic field of the phenomenon under study: “PR”, “public relations” etc. At the second stage, the required units of analysis were entered into the search engine, and according to the results of the query, each article in which they were found was considered. A matrix was created to capture the results in the SPSS Statistics 19.0 statistical package. According to the results the frequency of mentioning public relations in the context of the activity paradigm is more than five times higher than their mention as a social institution. We made the conclusion that results of content analysis allow us to prove that in recent years there has been the active development and formation of the Russian institute of public relations, and its methods and tools serve as the source of positive social transformations in Russia