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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

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1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

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Public relations in Africa's public sector : a crisis situational analysis of South Africa and Nigeria

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Adeola, Ogechi (ed.); Katuse, Paul (ed.); … - 2022

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...

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