Conclusion: effective public relations and brand communication in Africa's public sector
Year of publication: |
2022
|
---|---|
Authors: | Adeola, Ogechi ; Adae, Eric Kwame ; Twum, Kojo Kakra ; Adisa, Isaiah ; Katuse, Paul |
Published in: |
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-07293-2. - 2022, p. 227-240
|
Subject: | Public sector institution | Brand communication | Africa | Public relations | Government | Öffentlichkeitsarbeit | Afrika | Öffentlicher Sektor | Public sector | Markenführung | Brand management |
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