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Corporate identity as an enabler and constraint on the pursuit of corporate objectives

Leitch, Shirley; Davenport, Sally - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1501-1520

Persistent link: https://www.econbiz.de/10009378598

The transformational potential of public policy discourse

Motion, Judy; Leitch, Shirley - In: Organization studies : an international … 30 (2009) 10, pp. 1045-1061

Persistent link: https://www.econbiz.de/10003907033

Public relations in Australasia : friendly rivalry, cultural diversity, and global focus

Motion, Judy; Leitch, Shirley; Cliffe, Simon - In: The global public relations handbook : theory, …, (pp. 101-121). 2009

Persistent link: https://www.econbiz.de/10003949794

A public relations framework for indigenous engagement

Motion, Judy; Haar, Jarrod; Leitch, Shirley - In: Culture and public relations : links and implications, (pp. 54-66). 2012

Persistent link: https://www.econbiz.de/10009561514

A provocation : thinking the "social" into corporate social responsibility

Leitch, Shirley; Motion, Judy - In: The handbook of communication and corporate social …, (pp. 505-515). 2011

Persistent link: https://www.econbiz.de/10009235275

Social media and public relations : fake friends and powerful publics

Motion, Judy; Heath, Robert L.; Leitch, Shirley - 2016

1. Identify the problems : social media and public relations -- 2. "Don't do anything stupid" : social media affordances, policies, and governance agendas -- 3. Create yourself : corporate identity for interconnected publics -- 4. Speak the truth : transparency, power/knowledge, and authenticity...

Persistent link: https://www.econbiz.de/10013180102