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Developing a spectrum of positive to negative citizen engagement
Bowden, Jana; Luoma-Aho, Vilma; Naumann, Kay - In: Customer engagement : contemporary issues and challenges, (pp. 257-277). 2016
Persistent link: https://www.econbiz.de/10011430777
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Exploring citizens' judgments about the legitimacy of public policies on refugees : in search of clues for governments' communication and public diplomacy strategies
Canel, Maria-José; Oliveira, Evandro Samuel; … - In: Journal of communication management : an international … 21 (2017) 4, pp. 355-369
Persistent link: https://www.econbiz.de/10011813413
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Public sector reputation and netpromoter score
Luoma-aho, Vilma; Canel, María José; Hakola, Juho - In: International review on public and non-profit marketing 18 (2021) 3, pp. 419-446
Persistent link: https://www.econbiz.de/10012617332
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Alert but somewhat unaligned : public sector organisations' social media listening strategies during the COVID-19 pandemic
Erkkilä, Taina; Luoma-aho, Vilma - In: Journal of communication management 27 (2023) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10014288381