//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Publikum"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Repeat buying : theory and app...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Publikum
Markenartikel
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand
6
Marktforschung
5
Brand management
4
Großbritannien
4
Markenführung
4
Market research
4
Verbraucher
4
Fernsehen
3
Statistik
3
Theorie
3
Theory
3
Andrew S. C. Ehrenberg
2
Kundentreue
2
Markentreue
2
Product differentiation
2
Produktdifferenzierung
2
Statistische Analyse
2
USA
2
United States
2
Absatz
1
Absatzforschung
1
Advertising effects
1
Advertising planning
1
Brand image
1
Cognition
1
Consumer goods
1
Consumer goods marketing
1
Detergents
1
Einführungsschriften
1
Kognition
1
Konsumgüter
1
Konsumgütermarketing
1
Lehrbuch
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Language
All
Undetermined
2
Author
All
Collins, Martin Alan
2
Ehrenberg, Andrew S. C.
2
Goodhardt, Gerald Joseph
2
Source
All
USB Cologne (EcoSocSci)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The television audience : patterns of viewing
Goodhardt, Gerald Joseph
;
Ehrenberg, Andrew S. C.
; …
-
1975
Persistent link: https://www.econbiz.de/10004021842
Saved in:
2
The television audience : patterns of viewing ; an update
Goodhardt, Gerald Joseph
;
Ehrenberg, Andrew S. C.
; …
-
1987
-
2. ed.
Persistent link: https://www.econbiz.de/10004218493
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->