Repeat buying : theory and applications
Year of publication: |
1972
|
---|---|
Authors: | Ehrenberg, Andrew S. C. |
Publisher: |
Amsterdam [u.a.] : North Holland Publ. Co. [u.a.] |
Subject: | Markentreue |
-
Brand Personalities and Consumer-brand Relationships as elements of successful brand management
G?se, Katharina S., (2011)
-
Does umbrella branding really work? Investigating cross-category brand loyalty
Silberhorn, Nadja, (2012)
-
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C., (1988)
- More ...
-
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C., (1988)
-
Data reduction : analysing and interpreting statistical data
Ehrenberg, Andrew S. C., (1975)
-
Das Reduzieren der Zahlen : statistische Analyse und Interpretation
Ehrenberg, Andrew S. C., (1976)
- More ...