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There is a growing trend among consumers to serially consume small, incomplete "chunks" of multiple media types — television, radio, Internet, and print — within a short time period. We refer to this behavior as media multiplexing and note that key challenges for integrated marketing...
Persistent link: https://www.econbiz.de/10013075842
Persistent link: https://www.econbiz.de/10009736688
There is a growing trend among consumers to serially consume small, incomplete “chunks” of multiple media types – television, radio, Internet and print – within a short time period. We refer to this behavior as “media multiplexing” and note that key challenges for integrated...
Persistent link: https://www.econbiz.de/10014164974
There is a growing trend among consumers to serially consume small, incomplete “chunks” of multiple media types – television, radio, Internet and print – within a short time period. We refer to this behavior as “media multiplexing” and note that key challenges for integrated...
Persistent link: https://www.econbiz.de/10014165212