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An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els; Campo, Katia; He, Huiying - 2014
Persistent link: https://www.econbiz.de/10011291037
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Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020
Martinez-Lopez, Francisco J. (ed.);  … - 2020 - 1st ed. 2020.
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of...
Persistent link: https://www.econbiz.de/10012399438
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Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram; Breugelmans, Els; Gedenk, Karen; Rolef, … - In: Journal of retailing 94 (2018) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10011833422