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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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Introduction to the special section on interpretive consumer research
Lee, Nick; Dobscha, Susan - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
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The evolution of marketing research
Morosan, Cristian; Bowen, John T.; Atwood, Morgan - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
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Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede; Sinkovics, Rudolf R. - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 235-256). 2005
Persistent link: https://www.econbiz.de/10002969777
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Qualitative inquiry in marketing and consumer research
Sherry, John F.; Kozinets, Robert V. - In: Kellogg on marketing, (pp. 165-194). 2001
Persistent link: https://www.econbiz.de/10001612983
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Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle; Tipgomut, Pornchanoke - In: Australasian marketing journal 26 (2018) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
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Research methods in marketing
Elliott, Ken; Christopher, Martin - 1973 - graph. Darst
Persistent link: https://www.econbiz.de/10013467568
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Handbook of qualitative research methods in marketing
Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition
"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...
Persistent link: https://www.econbiz.de/10015072966