Purpose – This study aims to examine the quality of the extant supply chain management (SCM) research which has utilized a grounded theory (GT) approach. The purpose of this research is to better understand the current state of the field, by introducing and highlighting the distinctions...

Purpose Information and communication technologies have been widely implemented and made radical changes for several decades in the hospitality and tourism industry. This rapid development also generates considerable data in social media. This trend opens the door to analyze unstructured data...

Adopting an inductive theory building approach through qualitative research methodology of data collection and analysis spread across six months, followed by inter-rater reliability testing using quantitative technique, this empirical study researches the meaning of the 'social enterprise'...

This paper reviews the main marketing strategies applied by the European chocolate industry. It focuses on the role of country-of-origin, product diversification and scenarios, and provides a historical overview of the industry. This is followed by a discussion of the association between a brand...

The ornamental plant cultivation could benefit from networking, as the locus of innovation is no longer the individual farm, but increasingly the network within which the farm is embedded. The main contribution of this paper is to shed light on the relation between networking and innovation and...

For years the Institute of Marketing at Szent István University has been conducting research in customer and consumer behaviour. This research project focuses on which food shops retail customers choose when it comes to traditional food4. This paper briefl y summarizes qualitative fi ndings and...

This study evaluates the adoption of Open Source Software (OSS) by IT Small to Medium-sized Enterprises (SMEs) in the UK. The growing popularity and acceptance of OSS continues to draw much attention in research and practice. However, researchers and IT practitioners within the UK SME sector...