Despite the popular emergence of online property brokerage platforms in the second-hand housing market, little is known about whether and how these platforms would influence the market, especially in terms of housing price. We thus assemble and analyze data from multiple sources about the entry...

Introduction: Value, Preferences, and Inequality in the Housing Market -- Benevolence, Interest, and Establishing Authority -- Romancing the Home -- Malleable Prices -- Real Estate Agents and Neighborhood Inequalities -- Conclusion: Making Preferences, Making Prices, and Making Neighborhoods.