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A Customer Segmentation Framework for Targeted Category Coupons in Retail
von Mutius, Bernhard - 2020
It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...
Persistent link: https://www.econbiz.de/10012848772
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The real option value of operational and managerial flexibility in global supply chain networks
Huchzermeier, Arnd - In: Risk management : challenge and opportunity ; with 125 …, (pp. 609-629). 2005
Persistent link: https://www.econbiz.de/10002449417
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The real option value of operational and managerial flexibility in global supply chain networks
Huchzermeier, Arnd - In: Risk management : challenge and opportunity : with 37 …, (pp. 181-201). 2000
Persistent link: https://www.econbiz.de/10001496186
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Operations, promotion, and marketing communications : supply chain management in a promotional environment
Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 373-392). 2010
Persistent link: https://www.econbiz.de/10003938771
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Capacity-adjustment decisions and hysteresis
Chevalier-Roignant, Benôit; Huchzermeier, Arnd - In: The strategic CFO : creating value in a dynamic market …, (pp. 211-226). 2011
Persistent link: https://www.econbiz.de/10009378357
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Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options
Breiter, Andreas - 2012
Persistent link: https://www.econbiz.de/10009735618
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Supply chain management in a promotional environment
Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 325-344). 2006
Persistent link: https://www.econbiz.de/10003146745
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Capacity options: convergence of supply chain management and financial asset management
Spinler, Stefan; Huchzermeier, Arnd - In: Risk management : challenge and opportunity ; with 125 …, (pp. 699-717). 2005
Persistent link: https://www.econbiz.de/10002449515
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E-day: retail scenario analysis for landing into Euro-land
Huchzermeier, Arnd (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 2000/20/TM
Persistent link: https://www.econbiz.de/10001632544