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The dynamics of brand equity : a hedonic regression approach to the laser printer market
Auer, Ludwig von; Trede, Mark - 2010
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every respect but brand. The model is based on...
Persistent link: https://www.econbiz.de/10010356086
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Hedonic price measurement : the CCC approach
Auer, Ludwig von - In: Empirical economics : a journal of the Institute for … 33 (2007) 2, pp. 289-311
Persistent link: https://www.econbiz.de/10003529585
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Hedonic price measurement : the CCC method
Auer, Ludwig von - 2004
Persistent link: https://www.econbiz.de/10002485309
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Bias and inefficiency in quality-adjusted hedonic regression analysis
Auer, Ludwig von; Brennan, John E. - In: Applied economics 39 (2007) 1/3, pp. 95-107
Persistent link: https://www.econbiz.de/10003427230
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Methoden und Einsatzmöglichkeiten hedonischer Regressionsanalysen
Auer, Ludwig von - In: Zur Messung der Teuerung : Konferenzbeiträge des 5. …, (pp. 123-129). 2000
Persistent link: https://www.econbiz.de/10001701894
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The dynamics of brand equity : a hedonic regression approach to the laser printer market
Auer, L. von; Trede, Mark - In: Journal of the Operational Research Society : OR 63 (2012) 10, pp. 1351-1362
Persistent link: https://www.econbiz.de/10009665050
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Hedonic price measurement : the CCC approach
Auer, Ludwig von - 2005
Persistent link: https://www.econbiz.de/10003147618
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Bias and inefficiency in quality-adjusted hedonic regression analysis
Auer, Ludwig von; Brennan, John E. - 2005
Persistent link: https://www.econbiz.de/10003147615