"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--

"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different...

buchhandel.de: Ob Firmenjubiläum, Produktlaunch, Firmenevent oder einfach Weihnachten: Es gibt vielfältige Anlässe für Unternehmen, um ihre Geschichte, ihre Produkte und Marken oder ihre Alleinstellung wirkungsvoll zu inszenieren und zu zelebrieren

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher.

"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and...