Markendialog : Februar 1997
GEM, Gesellschaft zur Erforschung des Markenwesens e.V. [Red.: Peter Lips ...]
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Lips, Peter (contributor) |
| Institutions: | Gesellschaft zur Erforschung des Markenwesens (contributor) ; Markendialog <1, 1997, Frankfurt, Main> (contributor) |
| Publisher: |
Wiesbaden : GEM |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Markenpolitik | Sozialer Wandel |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 103 S. graph. Darst. |
|---|---|
| Conferences: | Markendialog ; 1 (Frankfurt/Main) : 1997.02.18 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003848818