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~subject:"Relationship marketing"
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Relationship marketing
Marketingmanagement
16,903
Marketing management
16,071
Marktforschung
12,249
Market research
6,512
Marketing
4,187
Konsumentenverhalten
3,918
Consumer behaviour
3,905
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3,695
Theory
3,678
Deutschland
2,963
Germany
2,547
Beziehungsmarketing
2,144
USA
1,728
United States
1,652
Markenführung
1,489
Brand management
1,485
Online-Marketing
1,232
Strategisches Management
1,203
Internet marketing
1,188
Innovation
1,071
Unternehmenserfolg
1,050
Firm performance
1,045
Vereinigte Staaten
1,031
Strategic management
931
Internationales Marketing
868
Werbung
861
International marketing
836
Social Web
812
Social web
812
KMU
804
SME
804
Marketingtheorie
758
Marketing theory
739
Markenimage
729
Brand image
722
Markenartikel
696
Advertising
685
Innovationsmanagement
677
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650
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Bruhn, Manfred
22
Homburg, Christian
21
Kumar, V.
18
Bauer, Hans H.
13
Günter, Bernd
11
Herrmann, Andreas
10
Helm, Sabrina
9
Krafft, Manfred
9
Palmatier, Robert W.
9
Terho, Harri
9
Grönroos, Christian
8
Huber, Frank
8
Verhoef, Peter C.
8
Albers, Sönke
7
Payne, Adrian
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hippner, Hajo
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hennig-Thurau, Thorsten
5
Meffert, Heribert
5
Meyer, Anton
5
Ormrod, Robert P.
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Clark, Moira
4
Dannenberg, Holger
4
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American Marketing Association
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AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Freiburg <Schweiz> / Internationales Institut für Management in Telekommunikation
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
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Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of business research : JBR
49
Journal of strategic marketing
29
The journal of business & industrial marketing
29
SpringerLink / Bücher
27
Journal of retailing and consumer services
23
Journal of the Academy of Marketing Science
19
European journal of marketing : EJM
17
Business horizons
14
Gabler Edition Wissenschaft
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Journal of marketing management : MM
12
Journal of retailing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
International journal of electronic customer relationship management : IJECRM
11
Journal of marketing
11
Journal of marketing communications
11
The journal of product & brand management
11
Cogent business & management
10
Journal of business-to-business marketing
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The marketing review
9
Gabler-Edition Wissenschaft
8
International journal of hospitality management
8
Journal of marketing analytics : JMA
8
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
International journal of contemporary hospitality management
6
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Source
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ECONIS (ZBW)
2,139
USB Cologne (EcoSocSci)
1
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1
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
2
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000914655
Saved in:
3
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
4
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
5
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
Saved in:
6
A scale for measuring effort towards marketing intelligence in service sector
Negi, Digamber Singh
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 64-76
Persistent link: https://www.econbiz.de/10012139128
Saved in:
7
Consumer dynamics and marketing strategies in the globalized economic era : perspectives & challenges ; international conference in marketing on (29-30 October, 2013) ; conference...
Prasad, Y. Rama Krishna
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10011286280
Saved in:
8
Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation
Weber, Verena
-
2019
Persistent link: https://www.econbiz.de/10012157349
Saved in:
9
Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products
Isac, Nicoleta
;
Badshah, Waqar
- In:
Romanian economic and business review
14
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012167421
Saved in:
10
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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