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~subject:"Relationship marketing"
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Relationship marketing
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7,788
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7,620
Großbritannien
7,405
Währungsunion
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International economic relations
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7,066
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Single European market
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6,747
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Han, Heesup
40
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33
Mattila, Anna S.
29
Kumar, V.
26
Verhoef, Peter C.
26
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
Swoboda, Bernhard
16
Aksoy, Lerzan
15
Foscht, Thomas
15
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
Keiningham, Timothy
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bayern / Staatsministerium für Wirtschaft, Verkehr und Technologie
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Bertelsmann Stiftung
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Business Decisions Limited <Royal Tunbridge Wells>
1
Customs Co-operation Council
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Edward Elgar Publishing
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European Foundation for the Improvement of Living and Working Conditions
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European Marketing Academy
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Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Ludwig-Maximilians-Universität München
1
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Journal of retailing and consumer services
459
Journal of business research : JBR
359
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
82
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
66
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
53
Journal of marketing
52
European journal of marketing : EJM
50
Services marketing quarterly
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Tourism management : research, policies, practice
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
SpringerLink / Bücher
45
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
33
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ECONIS (ZBW)
8,956
Other ZBW resources
58
BASE
1
USB Cologne (EcoSocSci)
1
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1
Interaktives Szene-Beziehungsmanagement als Ansatz zur Internationalisierung - konzeptionelle Überlegungen und empirische Befunde
Foscht, Thomas
;
Angerer, Thomas
;
Swoboda, Bernhard
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 153 - 167)
.
2004
Persistent link: https://www.econbiz.de/10014555104
Saved in:
2
Customer perception and satisfaction on M-banking
Bhaskar, P. Phani
;
Kumar, D. Prasanna
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 303-322
Persistent link: https://www.econbiz.de/10011560841
Saved in:
3
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
4
Strategische Kundenbindung im Public Health-Care : Gewinnung und Bindung von studentischen Zielgruppen
Dressler, Matthias
(
ed.
);
Borgmann, Kristin
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377467
Saved in:
5
The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.
;
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
Saved in:
6
The CRM
lifestyle
: without CRM analytics, your customers won't even know you're there
In:
Customer Relationship Management : the ultimate guide …
,
(pp. 91-100)
.
2001
Persistent link: https://www.econbiz.de/10003521839
Saved in:
7
How to sustain the customer experience : an overview of experience components to co-create value with the customer
Gentile, Chiara
;
Spiller, Nicola
;
Noci, Giuliano
- In:
European management journal
25
(
2007
)
5
,
pp. 395-410
Persistent link: https://www.econbiz.de/10003569655
Saved in:
8
Managementkonzepte und -ansätze
In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 269-324)
.
2007
Persistent link: https://www.econbiz.de/10003507280
Saved in:
9
Online
lifestyle
consumption community dynamics : a practice-based analysis
Närvänen, Elina
;
Kartastenp, Elina
;
Kuusela, Hannu
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 358-369
Persistent link: https://www.econbiz.de/10010200863
Saved in:
10
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
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